Diamagic Direct

It is a treatment for durable water repellent and easy removal of dirt and stains.

Diamagic Direct is a functional treatment for durable water repellency and easy cleaning. It combines a highly safe PFOA-free water-repellent agent with a wide range of materials directly. It differs from standard water-repellent coatings in that it provides durable water repellency suitable to use across a wide range of markets.

  •      The hand feel of the fabric remains unchanged even after treatment
  •      It provides moisture-permeable water repellency, to help prevent a sweaty feeling by allowing moisture to pass through the fabric
  •      It can be used to treat a wide range of materials without requiring the use of certain ones
  •      It can be used to treat stretchable fabrics as well
  •      It is made using chemicals that are free from perfluorooctanoic acid (PFOA)
  •      It is made using safe, reliable chemicals that present no environmental or health problems
  •      It is formalin-free


PFOA, which is included in conventional fluorine water repellent treatments, is an artificial substance and does not exist in the natural world. This has been used now as an auxiliary agent in water-repellent treatment processes. Since 2000, there have been concerns about its safety in the U.S. due to its cumulative effects on the human body. Under these conditions, the U.S. Environmental Protection Agency (EPA) and companies handling products treated with fluorine announced a voluntary program to reduce the use of PFOA (the PFOA 2010/2015 Stewardship Program) based on the results of a tagging-based research project.

PFOA Replacement Technology

Normally, using auxiliary agents that do not contain PFOA has been considered to result in less durability. However, Diamagic Direct is able to maintain high levels of durability even when using PFOA-free auxiliary agents. It’s focused on water repellency by combining materials directly.

Now under preparing our DIAMAGIC DIRECT in Indonesia.